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Privacy policy

Our privacy statement sets out what to expect when you provide GR8Fires with your personal information. The current version is effective as of 31st October 2023.

How we collect and use your data

Visiting our website

When you visit www.gr8fires.co.uk we use a third-party service, Google Analytics, to collect information about how you use the site. We monitor overall patterns of user behaviour including, for example, how people find our website, which pages are most often visited, how long visits typically last or which browsers and devices our visitors use.

Our website is hosted by Shopify. You can read more about how they process and protect data on our behalf on the Shopify website.

When you use our site search your query is sent to a third-party service, Doofinder, S. L., limited, who help us provide you with more relevant instant search results. We do not tie your search terms to you, personally. For more information, please see the Doofinder privacy statement.

In order to recommend more relevant products, we send information about the pages you view and actions you take on our website to Nosto Solutions Oy. Nosto help us personalise content on our website. If you opt in to email marketing, Nosto may also help us show you more useful product recommendations in those emails. Nosto transfer your data to systems hosted in the USA. You can read more about how they process data on our behalf, and how they protect it, in the Data Processing Addendum to our agreement with them.

When you visit our website, we send details of which pages you view to Google AdWords, Microsoft Ads, Facebook Ads, and TikTok Ads. When you browse their websites, or sites who are members of their advertising networks, you may see advertising for products or categories you previously viewed on GR8Fires. These services use tracking technologies to identify you as the same user who previously visited our website.

Placing an order with us

When you place an order online or by phone we collect your name, address and contact details enabling us to fulfil your order and to update you on its progress. Payment card data is also collected by, or passed to, one of several payment service providers. These are currently:

  • Shopify Payments
  • Paypal
  • Klarna
  • Worldpay

In addition to retaining financial records, we may retain details of your order for the typical expected lifetime of a stove or appliance, which we estimate to be ten years. This enables us to fulfil our obligations in relation to product warranties and, where applicable, our legal liability for the products we sell to you.

In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.

Transactional (non-marketing) emails, including dispatch notifications, are sent via email delivery services provided by SendGrid and Google. We provide them with your email address for the purpose of sending these messages and ensuring that they reach you successfully.

Your order is delivered by a third party delivery company, for example Royal Mail, DPD, DHL, TPN or Fortec. We provide them with your name, address and contact information for the purposes of shipping your order.

Your contact information and details of what you order from us may be securely shared with ad platforms (Google Adwords, TikTok Ads, Facebook Ads, Microsoft Ads) for the purposes of more accurate targeting and, for example, excluding you from ads for products which you have already purchased.

Contacting us by phone

Calls to GR8Fires may be recorded for security and training purposes. Recordings are kept for up to one year.

Posting comments or questions

When you post content to some areas of our website, e.g. comments on articles, comments on blog posts, product reviews, or product questions, the information you submit may be published indefinitely. If you no longer wish to have your name shown on such posts, please send us the web address or addresses in question and we will make the content anonymous.

We partner with Trustpilot who help us collect service and product reviews from customers and publish these reviews online. Further information about how they handle your data is available on the Trustpilot website.

Joining our mailing lists

When you give your consent to join one of our mailing lists, your name and email address are sent to Mailchimp, who help us manage and track our email marketing activities. You can update your subscription, or remove yourself entirely from email marketing, using the link in the footer of every email we send. Mailchimp are hosted outside the EU. You can read their privacy policy online.

Our use of cookies

Like many e-commerce websites we use cookies to make our site function as expected, as well as to measure the effectiveness of our content and to ensure that you see the products that most interest you. A list of the cookies we set, and those set by third party services, is available in our Cookie Declaration.

Manage your personal information

You have the right to access and update your personal information held by us or by third party data processors. With some legal limitations, you also have the right to remove or restrict processing of the personal information we hold about you. Please contact us by any of the published contact methods if you would like to make changes.

The easiest way to withdraw consent for email marketing activity is to follow the link that appears in the footer of all marketing emails we send.

How to contact us

For any communication relating to this notice, or your personal data, you can contact us using the details below:

GR8 Fires Limited
Unit 19 Ariane,
Lichfield Road Industrial Estate
Tamworth
B79 7XF

01212 710221
sales@gr8fires.co.uk

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